Author Archives: Maddie Reber

“Our goal has always been to compliment local production, NOT compete.”

“The best marketing doesn’t feel like marketing…”

“Our responsibility is to adhere to the demand of the market.”

We’re now in the ‘good part’ of the program with fruit mainly arriving on the east coast and some expected volumes to make their way to the mid-west and southern states later this season.

Our first conventional vessel is scheduled to arrive mid-month! Watch the Coldstream loading in Capetown and experience first-hand how our operation works.

Selling the world’s finest citrus…is a powerful statement that comes with an enormous amount of support!

The last few weeks people have been writing about and sharing memories from Fresh Summit over the years. And yes, of course, I had the “blues” as well!

Justifying a statement like “Growing & Shipping the World’s Finest Summer Citrus” requires a strong supply-chain with a commitment to excellence in order to make such a claim.

As most of the states in the U.S. are opening up and going mask-free, South Africa is entering its 3rd wave of the pandemic.

People often ask me what the greatest lesson was that I learned during the pandemic. I would say I learned that people are extremely resilient and that one never knows how far you can push yourself.