Author Archives: Maddie Reber

As we serve the world’s most demanding market, executing this unique program with excellence is the primary focus of all participants throughout the total supply chain in South Africa and the U.S.

We have entered our 33rd week of the 25th Summer Citrus from South Africa season!

We are entering a very special season as it marks our 25th year providing South African citrus to the U.S.

“Our goal has always been to compliment local production, NOT compete.”

“The best marketing doesn’t feel like marketing…”

“Our responsibility is to adhere to the demand of the market.”

We’re now in the ‘good part’ of the program with fruit mainly arriving on the east coast and some expected volumes to make their way to the mid-west and southern states later this season.

Our first conventional vessel is scheduled to arrive mid-month! Watch the Coldstream loading in Capetown and experience first-hand how our operation works.

Selling the world’s finest citrus…is a powerful statement that comes with an enormous amount of support!

The last few weeks people have been writing about and sharing memories from Fresh Summit over the years. And yes, of course, I had the “blues” as well!