“The best marketing doesn't feel like marketing...”
Last month, we wrapped up our “Sweet Escape Sweepstakes” – our annual summer promotion that drives shoppers to search for SCSA fruit in stores.
This year, we invited consumers to ‘get away on a vacay’ with “The Sweet Escape Sweepstakes” and shared ways to incorporate citrus into fresh summer recipes to be enjoyed with a sweet get-away in mind.
A few key takeaways from the sweepstakes:
- Navel Oranges and Clementines continue as the most popular types of citrus purchased by consumers.
- Salads and desserts / sweet treats also remain at the top of the list of types of dishes consumers incorporate citrus into.
- Consumer respond well the monetary / cash incentives for promotion entry
“Selling the world’s finest Summer Citrus”
Easy Peelers have shown tremendous growth over the past few years and we are now seeing a larger arrival of Mandarins. This premium product has quickly become more popular and well anticipated by consumers.
Midknights, a niche offering from SCSA, will soon begin to take the place of Navels in the market. Overall, we have seen oranges doing very well during the summer months with great movement!
Star Ruby has also been a true star with once again excellent quality, but limited quantity available.
Next week, we will load our last conventional vessel which will arrive around the middle of October.
As always, we thank you for support and buying SCSA! Without you, this program would not be made possible.
Stay in touch with our trade newsletter and connect with an importer!
We will be sharing one final newsletter to recap the season in the coming weeks. As always, we are thankful for the growers, importers and service providers who make this program possible!
Warm regards from South Africa,
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