Trade Newsletter

Selling the world’s finest citrus…is a powerful statement that comes with an enormous amount of support!

The last few weeks people have been writing about and sharing memories from Fresh Summit over the years. And yes, of course, I had the “blues” as well!

Justifying a statement like “Growing & Shipping the World’s Finest Summer Citrus” requires a strong supply-chain with a commitment to excellence in order to make such a claim.

Since the beginning of the pandemic experts have said, “Things will get a lot worse before they get better,” and over the last few weeks South Africa, these words have been true for our country.

Our very own Summer Citrus from South Africa story of collaboration and sustainable farming is just the kind of positivity we are most proud to share

As most of the states in the U.S. are opening up and going mask-free, South Africa is entering its 3rd wave of the pandemic.

People often ask me what the greatest lesson was that I learned during the pandemic. I would say I learned that people are extremely resilient and that one never knows how far you can push yourself.

As we are serving the world’s most demanding market, the U.S., executing a program with excellence is a detailed process and takes an enormous amount of preparation and planning.

Traditionally Summer Citrus from South Africa, hosts an annual planning session towards the end of March/early April each year. The purpose of the session is to review the past season and plan for the upcoming one. The session normally is attended by growers, exporters, importers, US and SA service providers, US retailers and over the years we have had some pretty amazing keynote speakers.

Does it still make sense to collaborate for the agriculture sector in this modern day? Growers, exporters and service providers, across the globe will shout out: “Yes!”